Short men are often overlooked in society. But as the most portable energy shot on the market, 5-hour ENERGY wants to highlight that being small can be powerful.
The Remix
For the first time ever, those 5’9” and under will get VIP front-row access to their favorite rap stars. After passing the official height check, you’ll be personally escorted through a dedicated queue straight to the best spot in the house. No more blocked views—just pure, uninterrupted glory.
We’re kicking off the summer of 2026 with Lil Wayne, by changing his iconic hit “6 Foot 7 Foot” into “5 Foot 7 Foot.” This power anthem will be for short kings and all who support them, to celebrate their rise with confidence and spirit.
Lil Wayne is going to keep the summer going during his tour opening concert for Tha Carter VI with our short standing room only section!
Merch
LTO Flavor & Ring
Shortly after Lil Wayne’s remix is released, we will release our new “5-hour Energy” flavor: Strawberry Shortcake. Lil Wayne and other media personalities will take part in a taste test, share their reactions, and amplify the Short King brand to their followers. The bottle cap will also be encased in a faux metal gold crown adorned with jewels, which can be removed and worn as a ring after the shot has been consumed.
Social Engagement
For our social activation, we will encourage people to showcase their short king energy by participating in a rap challenge. Participants will have 60 seconds on TikTok to perform their fun rap about 5-hour ENERGY, using the following hashtags:
#5Foot7Foot
#BangingOutBeats
#5HourEnergy
#ShortKingAnthem
The winners will get 5-hour ENERGY for life.
Influencer
We’ll also reach out to “tastemakers” like Kai Cenat, who will try the new flavor, discuss the rap challenge, and encourage their followers to taste the new 5-hour ENERGY flavor and participate in the challenge.
