As an OG soup brand, Progresso is often put in a box. But we’re breaking free from those canned confines because soup has evolved. It doesn’t need to be confined to a specific reason or season. Every occasion calls for soup.
OOH
Social
New Products
Progresso decided to make instant soup for those on the move, just in case an occasion calls for it. And they do…they always do. Just add water, and you’ve got the broth.
The world's a better place with bread, and soup inside of that bread. So Progresso made one.
In-Store Activation
In every aisle, for every occasion.
Social Partnership
Social media tastemakers try “Progresso” occasion flavors and show audience the practical ways to add it to your meal rotation.
We’ll work with Tabitha Brown to create a limited edition line of a vegan-friendly Progresso soups, using her signature spice blend.
Non-Traditional Activation
Progresso hijacks the ice cream truck. The soup truck rolls around neighborhoods during high traffic hours, pre-dinner hours, to the tune of Nelly’s “Hot in Herre”.
AD: Vanessa Gaddam + Naomi Muuzic