Sometimes easy tasks can be harder than we anticipated, so we shouldn’t be afraid to ask for help.
OOH
Social
We’ll gain social engagement through a contest. People show us their DIY fails, and the winner gets free TaskRabbit help because sometimes a project can be a little more than we expected.
We’ll also have funny relatable memes about do it yourself situations.
Activation
Have a couple of booths around major cities where people could come up and anonymously write about a funny or embarrassing DIY fail.
Partnership
AD: Naomi Muuzic
CW: Bobby Ellis
We’ll gather a small group of taskers to help out our partnership with the public housing community. Giving back to the community by helping out low income housing free of charge.