Activation
We’ll partner with the world’s first Running Music Festival to generate initial connections between our notoriously adventure-focused brand and the festival mindset.
As the summer festival season approaches, we know that while it can be fun getting lost in the music, dancing, and taking pictures. The amount of water we drink can fall to the back of our mind. However, don’t worry; that’s why CamelBak is here: to fuel your flow.
CamelBak Tour
After Camelbak’s hydration fun with Night Nation Run, we’ll kickstart our hydration tour. Camelbak will be at major music festivals around the U.S.
Through an initial Instagram post, we’ll get the word out there about CamelBak’s tour.
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Social
We’ll have TikTok influencers not only hype up CamelBak’s hydration tour but talk about how helpful a hydration pack can be during the festival season.
Hydration Station
At the festival, CamelBak will set up hydration stations where people can buy hydration packs and refill them.
Hydration Hotline
We’re going to release a hydration hotline for those who have questions about their hydration needs before and during the festival.
Vinyl
Missing the festival already? Don’t sweat; Camelbak will release limited edition liquid-filled Vinyls after each festival of your favorite artist, live from your favorite festivals.
AD: Naomi Muuzic
CW: Shawn Robbins